报告题目：The Platform’s Long-term Anti-counterfeiting Strategy

报告人：Xiaohang Yue, The University of Wisconsin- Milwaukee

报告时间：2025年7月25日（周五）14:00

报告地点：信控楼B202

个人简介

岳晓航，博士，美国威斯康星大学密尔沃基分校(The University of Wisconsin- Milwaukee)商学院终身教授，国家级人才入选者。主要从事供应链与物流管理、生产与市场管理和工业制造系统管理的研究工作。目前担任UTD24 Top 期刊《Production and Operations Management》的高级编辑，《IEEE Transactions on Engineering Management》的区域主编，《Transportation Research Part E: Logistics and Transportation Review》编委。 已在领域顶级期刊《Operations Research》、《Production and Operations Management》等上发表论文70余篇。

报告内容

This paper investigates the counterfeit-combating problem on an ecommerce platform with a brand-name company and a representative online counterfeiter who can strategically choose which type of counterfeits to sell. Methodology/results: Our analysis reveals that consumers are deceived and receive counterfeit goods due to a platform’s strategic reaction to a counterfeiter’s product strategy. Although many e-commerce platforms publicly claim that they have “zero tolerance” for counterfeits, we find that e-commerce platforms will deliberately reduce the effort devoted to combating counterfeiting and turn a blind eye to the sales of deceptive counterfeits to avoid competition between branded products and counterfeits.